I just returned from delivering a key note speech at Best Buy’s corporate headquarters in Minneapolis, MN which was sponsored by Best Buy’s newly formed Employee Resource Group (SaGE) for workers over the age of 40. The group may be small in size, but their voices are getting louder every day as new members come on board.
It is no secret that our society values youth. I’m guilty as the next guy since in my mind I am still 19. Okay, maybe 24. But as I looked out at the audience, I knew that I have found “my people” or perhaps they had found me.
You may be wondering why this sector of the workforce needs an Employee Resource Group. Like other Employee Resource Groups, this sector of the workforce is in the minority (at least at Best Buy.) They recognize to survive they must educate their co-workers and management on how they can help the business continue to grow.
This group of employees is a vital resource. Not only do they still have a lot to contribute, they also have inside knowledge about the wants and needs of aging Baby Boomers. Perhaps it is time for your organization to start your own group so you can experience first hand what a large sector of your customers are thinking.