I’m in the middle of reading Bruce Springsteen’s book, Born to Run and had a big aha moment. Bruce wrote that he knew he didn’t have the best voice and that others could outplay him any day. What they couldn’t do, was out write him so that’s what he focused on. He focused on songwriting. What do you do better than anyone else? Find out what it is and exploit it!
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Finding the right talent is hard. Finding the right talent that will prosper and stay is even harder when you do it alone.
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