I tell clients all the time to be concise and interesting when creating job postings. A recent LinkedIn article shows why this is the way to go.
“Less is more. Shorter job posts (1-300 words) had significantly higher-than-average apply rates per view (the number of applications the job post got divided by the number of views).
Keeping things concise helps candidates immediately get the info they need to apply—and since more than 50% of job views on LinkedIn are on mobile devices, shorter descriptions are literally a better fit for modern candidates.
These short posts got candidates to apply 8.4% more than average, while medium job posts (301-600 words) performed 3.4% below average and long job posts (601+ words) did only 1% better than average.”
Your assignment: Look at one of your more recent job postings. Is it compelling? Concise? Are you getting the results you are seeking?
Here’s a link to the full article.