It’s been quite a week here in New England. I experienced my first earthquake, followed by the threat of the storm of the century. I’m glad to report that I’m still standing, as are all the trees on our property. This time we were ready, at least for the hurricane, as there were reports that enabled us to plan properly to minimize possible damage and disruption.
So how many of you have ever received a report of a disaster in the making that you chose to ignore? What happened? Most likely the damage sustained far outweighed what would have happened had you heeded the advice and made course corrections.
We are fortunate today that we have the ability to forecast with a high degree of accuracy some of the natural disasters that less than a hundred years ago would have wiped out entire towns. This information is only as good as what we choose to do with it. The same holds true for your business. You can pay attention to the advice you are receiving or you can turn the other way and wait until the tide wipes out your company. The choice is yours.