When I ask new client’s how they would describe their companies they often respond by saying things like, “We’re a decent employer.” Or, “We hold our own in the market.” Wow! Decent and holding their own…who wouldn’t jump to get on board with those kind of companies?
The truth is that no one would be thrilled to come work for a company like that. Now compare this to a company that describes themselves as the premiere business in their industry. A company that touts the fact that they are on a mission to change their industry forever!
As a leader, your beliefs define the experience for everyone who comes in contact with you. That includes perspective employees and customers.
Now what do you really believe about your company? This is not the time to be bashful. Say it and do so with meaning.
And remember, there is no prize for being average or a being a best kept secret.