Having a tough time hiring? If so, you’re not alone.
If you were on last week’s Great Refusal to Work Lie Webinar, then you may recall me talking about my friend’s daughter, who up until about a month ago, couldn’t buy an interview even if she had Jeff Bezos’ bank account.
Within a week, this woman had two solid offers and was waiting for a third to arrive in her in-box. The company that eventually hired her quickly adjusted its offer to better align with the needs of my friend’s daughter. Smart move, as they had no idea that she had me on the sidelines coaching her to consider her other options if they continued to insist, she relocate to LA with one day’s notice.
Forget everything you think you know about landing your dream candidate on your terms.
Those days are over, at least for now.
Good candidates are getting scooped up rapidly, so what can you do?
A Concierge Approach to Hiring
I’m recommending my clients take a high-touch approach for attracting and engaging candidates these days. I call this concierge hiring.
Your first thought might be, “Who has time for this? Our HR people are overwhelmed as it is,” —which is the exact reason why now’s the time to send recruitment responsibilities back to the line and personalize the hiring process.
Leveraging the power of your team and transforming your employees into brand ambassadors is what’s needed these days to win the hearts and minds of candidates.
Let’s be clear here. People don’t work for companies—they work for people, which is why a personalized approach to hiring produces a much higher yield in terms of accepted offers than treating people like a number.
Here’s how this approach to hiring works:
All employees are involved in the hiring process from day one. During the onboarding process, they’re given the tools and training needed to support the organization’s recruiting efforts.
Hiring managers are coached on crafting compelling messages that will capture the attention of their intended audience. Here’s why this step is so important.
Consider what it feels like when a company reaches out to you with a generic email asking you if you’re interested in applying for a particular position. If you’re a tech worker or an engineer, you get at least a half dozen of these requests daily, which is why these emails usually go immediately into the trash.
Now imagine if you received a personalized email directly from the hiring manager. The email would go something like this.
We haven’t met yet, but I’m hoping we will soon. Your name was given to me by someone who used to work with you. I checked out your background on LinkedIn and am impressed by the social media campaign you’ve created for Company Y.
You look like you’re well prepared to take on a more senior role, which is why I’m writing to you today. Our company is experiencing rapid growth. I need a Marketing Director to take us to the next level. Let’s schedule a call, so I can explain why I think you’d be the perfect candidate for this job. How’s tomorrow or Thursday look for you?
Looking forward to our conversation!
VP of Marketing
Who would say no to a request like this?
The concierge approach to hiring requires hiring managers to get back to candidates within 24 hours of each encounter, with a status update. Many candidates are stunned when this happens, as it’s rare for companies to respond so rapidly.
Hiring managers remain the point of contact throughout the hiring process. In other words, there is no hand off to HR. The candidate has direct access to the hiring manager throughout the recruitment process, which helps to solidify relationships right from the start. Managers are given compensation guidelines and are encouraged to reach out to HR to discuss what’s needed to bring a particular candidate into the organization.
If your recruiting efforts aren’t yielding the results you’re seeking, then perhaps it’s time to try something new. Concierge hiring is here to stay and could be the difference between a candidate saying yes to your offer or choosing to go somewhere else.