A few weeks ago, I had the opportunity to attend the opening night of Bruce Springsteen’s 2023 world tour in Tampa.
No doubt, The Boss is Back!
Here are some business lessons learned from Bruce Springsteen.
There’s no age limit on talent. Can you believe Springsteen is 73 years old? I can’t!
I’ve been going to his concerts since I was in college and can attest that he’s got as much stamina today as he did back then. The man played for two hours and forty-five minutes without one single break. Not many other performers can do the same.
So, why is it that in business, when you hit a certain age, people start wondering if you’ve still got what it takes to handle your job?
Personally, I haven’t heard of any 50, 60, or 70-somethings falling asleep on the job. Have you? Some of these people may work fewer hours because they can get more work done in less time due to their experience—something to consider before putting older workers out to pasture.
Consistency goes a long way. What I love most about Springsteen is that he’s consistent. I’ve seen him seven times, and he’s never had an off night. He knows what his fans want, and he consistently delivers
In business, there needs to be more consistency. Take the restaurant business. You may dine out and desire consistently good service. One night the service is exceptional, and the next time you return, it’s a disaster.
Ask the manager why this is so, and they will likely blame everything on the staffing shortage. Yet, the restaurant across the street is fully staffed and isn’t missing a beat. It’s time for management to take responsibility (and credit) for what goes on under their watch. Be a consistently good leader; your people will always deliver for you.
Money is no object when you’re in demand. By now, you’ve heard about the uproar over the price of Springsteen tickets. I’ll admit, the tickets cost a lot more than back in the day. Then again, so does everything else.
Yet, 20,000 fans paid the price and packed the Amelie Stadium in Tampa. I didn’t hear one single soul complain about the price of a Springsteen ticket. We were all thrilled to have scored tickets.
My coach and mentor, Alan Weiss, says, “Money is a priority.” I agree. People are willing to pay for what they value.
Over the years, I’ve invested considerable money with my coach because I believe there is no better ROI than investing in myself. I just got my seventh book deal this week, proving that my investment is paying off.
What are you doing to differentiate your business or yourself so that money is no object when people consider your product or service? If the answer is nothing or not much, consider hiring a consultant or advisor to help you get where you want to be.
If not now, when? Friends thought I was crazy when I told them I was heading to Tampa to see the show. I said I was taking Bruce’s advice—Live life to the fullest.
Too many people are stuck in “someday land.” Not me. I’m doing things now while I can.
If your business strategy isn’t working, don’t wait until someday to fix it. If you’re stuck in a job you loathe, don’t wait for that phantom recruiter to pluck you out of your misery.
Make today the day you act and stop waiting on a dream.
Got a question about how to apply these practices to your organization or do you just want to swap Springsteen stories? Feel free to schedule a call with me.