Are You Nickeling and Diming Your Customers to Death?

It used to be that when you bought an airline ticket, you actually got a seat with it. Now days, you have to pay extra if you want a guarantee that you won’t be stuffed into the middle like the pimiento in a cocktail olive.

I just paid US Airways and American Airlines for seats that should have come with the ticket. I’m not talking about a seat that’s wider than the average or one that comes with Wifi. Just a plain old seat.

I really wish they would have given me a choice of flying standing up or sitting down. At least then I would have felt like I was getting something valuable in exchange for the dough I just laid out.

This tactic reminds me a lot of hotels that charge anywhere from $10 to $25 to access the Wifi. In some cases, this is per device. I’d rather they increase the price of the room or plane ticket or whatever, than charge me extra when I’m already paying full freight.

Are you nickeling and diming your customers to death? We do have a choice you know. We can simply stay home.

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Finding the right talent is hard. Finding the right talent that will prosper and stay is even harder when you do it alone.

Subscribe to Roberta's Talent Maximizer® and receive weekly insights to help you hire and retain top performers. PLUS receive The Evergreen Talent® Workbook for free - a guide to help you hire and cultivate a sustainable workforce.

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